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1. When did you start your business?

I earned a degree in gemology in 2001 and started Independent Gemological Services, a mobile appraisal and diamond grading business. In 2011 I felt ready to open an office location on West Shore Blvd. in Tampa. The office location allowed me to offer new services to my clients such as diamond engagement rings, custom design and jewelry repair work to name a few. A new brand for my business was born, Westshore Diamond Company.

2. What made you decide to go into the jewelry business?

My first job was a sales professional at Zales jewelry in a mall store.  I realized how much I enjoyed meeting new people everyday and loved to share my enthusiasm for all things sparkly. I was living in Southern California at the time and found out that the best school in the world for gemology was just 30 minutes away. I took that as a good sign and enrolled in their gemology program. I am extremely grateful I found my calling at such a young age. I have worked in many facets of the industry over the last 22 years and am just as excited about my career as the first day I started.
 

3. What is your favorite part about your business?

Meeting new people and couples, hearing their story, and being apart of the most memorable moment of their lives.
I also love using my creativity in all aspects of my business- from marketing, product design, and branding. Having full reign to create my brand drives me every day.

4. Do you have a favorite piece of jewelry that you sell?

Engagement rings are my specialty. Creating a reflection my clients individual style is very fulfilling. I educate my clients in such a way that they leave feeling confident and unique in their decision. I don’t want cookie cutter rings for my clients.
 

5. Do you do custom pieces for your customers?

Yes! Jewelry is extremely personal and sometimes the only way to find the perfect piece is to make it completely from scratch. My experience and knowledge make it possible for dreams to become a reality.

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